| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| the expectancy theory was propounded by | 1.95 | 0.4 | 2925 | 72 | 39 |
| the | 1.26 | 0.6 | 1839 | 72 | 3 |
| expectancy | 0.01 | 0.5 | 568 | 38 | 10 |
| theory | 1.4 | 0.4 | 595 | 94 | 6 |
| was | 0.87 | 0.9 | 4927 | 23 | 3 |
| propounded | 0.58 | 1 | 7889 | 98 | 10 |
| by | 1.4 | 0.5 | 5086 | 45 | 2 |
| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| the expectancy theory was propounded by | 1.37 | 0.7 | 1819 | 10 |
