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well 'enter your search term' means exactly that... a question for example that you might want to ask a search engine like google...What are keywords and why are they important?
Keywords are important as they can be used successfully in conjunction with the search engines to provide you with a free source of targeted traffic to your web site. They enable people who need your product, service or information to find you.What is a search phrase?
Phrase Search is also a common term in search engine terminology. The term refers to a specific search syntax which involves using quotation marks (") around a specific phrase to indicate that you want to search for instances of that search query. http://www.webopedia.com/TERM/P/phrase_search.html.