Segmentation, Targeting, & Positioning (STP Marketing): The …
https://blog.hubspot.com/marketing/segmentation-targeting-positioning
WebDec 6, 2023 · Segmentation, targeting, and positioning (often referred to as segmentation-targeting-positioning or STP marketing) is a consumer-centric approach to marketing communications. The STP model helps deliver more relevant, personalized messages to target audiences.
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