When did Matsumoku guitars get their brand name?
Thus, once again, Matsumoku found itself in need of work. This time, though, rather than seeking a new distributor, Matsumoku began to self-market its guitars under its own brand name: Vantage. Shiro Arai founded Arai and Company in 1953 as an importer of classical guitars. In 1960, Arai contracted Guyatone to manufacture guitars.
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