Keyword Analysis & Research: commercialization lead


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Frequently Asked Questions

What is the process of commercialization?

Commercialization is the process of bringing new products or services to market. Commercialization requires a carefully-developed three-tiered product roll-out and marketing strategy, that includes the ideation phase, the business process, and the stakeholder stage.

What makes a product eligible for commercialization?

For a potential product to be eligible for commercialization, research and development (R&D) efforts must telegraph a degree of public value that could potentially result in increased profitability for the company. And for commercialization to truly succeed, a company must satisfy both its customer and stakeholder needs.

How do you commercialize a small business example?

For example, if a small bakery is known for its cinnamon rolls and has sold them with great success, it can commercialize its products by selling the packaged cinnamon rolls to local grocery stores, where others can buy the pastries and the bakery can increase its sales by multiple factors.

What is the stakeholder stage of the commercialization process?

That being said, the stakeholder stage is typically bundled in thinking through who target audiences and stakeholders for a commercialized product or service is. For commercialization to truly succeed, a company must satisfy both its customer and stakeholder needs.


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