25 Best Halloween Email Subject Lines To Inspire You [2022]
https://moosend.com/blog/best-halloween-email-subject-lines/
1. Home Chef 1. Home ChefSubject line: Enter, if you dare, to see your mystery sale 🎃 Why it works: This is a very straightforward example that uses actionable language to get subscribers to interact with the campaign. What stands out here is the use of the jack-o-lantern emoji at the end.You can use emojis like to make your Halloween subject lines more playful and connect them to the holiday theme.The Newsletter:2. Bellami Hair 2. Bellami HairSubject line: Don’t get ghosted 👻 LAST DAY to grab 15% Off Hair Extensions Why it works:Now you have to love subject lines that combine copy and emojis! uses the word “ghosted” along with the corresponding emoji to incentivize seasonal shoppers to get their “Halloween treats.”Of course, the immediate benefit (15% off) is right there before their eyes!The Newsletter:3. Topshop 3. TopshopSubject line: BOO! Get 20% off everything! 👻Why it works:Your Halloween email subject lines don’t need to be too long or full of emojis to get noticed. Here, example manages to convey its message in a short and beautiful way, using a spooky salutation (BOO!) to get the recipients into the right mood and promote their Halloween flash sale!The Newsletter:4. EM Cosmetics 4. EM CosmeticsSubject line: Get Halloween READY 👻Why it works:When it comes to , you need to discover what customers want and when they want it. Some of them will be looking for Halloween costumes, gifts, hot deals, etc., earlier than you might expect!So, like , create a subject line that will provide solutions to their pain points using actionable words and emojis!The Newsletter:5. A Beautiful Mess 5. A Beautiful MessSubject line: My Halloween Tour (and ghosts of Halloweens past)!Why it works:Here we have a Halloween subject line by the blog. As you can see, this example leverages the first person to make the subscribers feel like this is a personal message from the blogger.Just make sure to pick the right to present your content and promote engagement!The Newsletter:6. MeUndies 6. MeUndiesSubject line: Last Chance: 35% Off Halloween Prints 🎃 Why it works:Urgency is a powerful weapon to incentivize your email list to interact with a piece of content. For your subject lines, you can use specific words like “Last Chance” to motivate your indecisive customers to act faster.Of course, showing the immediate benefit (35% off) will also supercharge your Halloween email subject line!The Newsletter:7.Walmart 7.WalmartSubject line: Ellen DeGeneres’s faves for Halloween! 🎃Why it works:As you can see, uses a celebrity’s name to attract attention. The logic is simple; the brand wants to promote its collaboration with Ellen DeGeneres and, at the same time, use it as a powerful to get subscribers to interact with the campaign. Clever, right?The Newsletter:8. Julie Blanner 8. Julie BlannerSubject line: Tricks AND TREATWhy it works:They say simplicity is the ultimate sophistication and example really embodies that! Instead of coming up with complex subject lines, you can follow this example and show your subscribers exactly what your campaign is about.Do that by leveraging the famous “Trick and Treat” line, and you are ready!The Newsletter:9. LARQ 9. LARQSubject line: Happy Halloween! 👻 15% off ENDS TODAY! 🖤Why it works: goes for a more traditional Halloween email subject line wishing its audience “Happy Halloween” first and then showing them what their email campaign is all about.The brand also uses a ghost and heart emoji to grab their attention and incentivize them to click on it.The Newsletter:10. Jack Daniel’s 10. Jack Daniel’s Subject line: Try Halloween Drinks So Good You’ll Scream!Why it works: has come up with a beautiful subject line example that combines their product with the holiday spirit. The copy gives their subscribers the promise of something new that will be too good to be true.All they have to do is open the email and discover it!The Newsletter:11. Sanshee 11. SansheeSubject line: The Afterlife of Our Sale is Approaching!Why it works:After a while, subject lines can feel a little repetitive, especially if your audience has signed up for multiple . To stand out, takes a different approach to the classic “Sales ending soon.”As you can see, this example is unique and totally in line with the holiday theme!The Newsletter:12. BareMinerals 12. BareMineralsSubject line: Planning a Halloween cat eye?Why it works: uses this question-form Halloween subject line to make its message more direct. The brand uses it to address common subscriber paint points during the holiday season to make recipients click on the campaign and find a solution.The Newsletter:13. MAC Cosmetics 13. MAC CosmeticsSubject line: Down to Clown🤡? Get this spook-tacular Halloween look!Why it works:Again, if you favor creativity, you can create a unique Halloween subject line that will stun your audience. takes advantage of its brand (make-up products) to intrigue its subscribers, offers solutions, and promote its products in the smoothest way possible.Also, its Halloween below is more than memorable!The Newsletter:14. MasterClass 14. MasterClassSubject line: Get in the Halloween spirit on MasterClass!Why it works: uses a simple Halloween subject line that uses the classic “get in the (holiday) spirit.” This is perfect for exciting your subscribers as the subject line hints at something that will help them get in the spooky mood!Overall, this example is pretty straightforward to give your audience an idea of your email content.The Newsletter:15. Zillow 15. ZillowSubject line: 5 ways your house might be haunting youWhy it works:Now Halloween isn’t only for eCommerce stores but for bloggers, Agencies, even real estate agents! Thus, you can easily create some spook-tacular subject lines to increase your engagement like . All you need to do is use Halloween-related words and a beautiful , and you’re ready for the holidays!The Newsletter:16. Death Wish Coffee 16. Death Wish CoffeeSubject line: This mug is to die forWhy it works:Here’s a product-oriented Halloween email newsletter subject line to give your audience all the information they need to open it. leverages its brand name to create an interesting wordplay that will intrigue its audience during Halloween.The Newsletter:17. AirBnB 17. AirBnB Subject Line: Trick or treat! Try a spooky stayWhy it works:By keeping its Halloween email subject line simple and to the point, created a great Halloween email that holds no surprises. Those that will open it will truly be interested in making a booking through their website.The Newsletter:18. Lush 18. LushSubject Line: Need to calm a sugar high?Why it works: This subject line by aims to do more than just celebrate Halloween and create offers around it. The clever wordplay indicates something that is meant to calm a parent’s little monsters’ trick-or-treating sugar high with a nice, relaxing bath.Smart, unique, and creative! That’s all you need!The Newsletter:19. ModCloth 19. ModCloth Subject Line: Don’t let Halloween sneak up on you!Why it works: This example by offers us one of the best email subject lines out there because the content is plainly obvious: Shop your Halloween attire early! That’s all you need to get your email subscribers interested.To make it more effective, you can also add an emoji to make it stand out in your subscriber’s inbox!The Newsletter:20. Fortnum & Mason 20. Fortnum & Mason Subject Line: Is Fortnum’s haunted? 👻Why it works: could very well be haunted since it’s one of the oldest department stores in London. But while the title makes the recipient stop and think of an answer, the little ghost emoji steals the show. Also, using questions can make your subject line more direct and intriguing!The Newsletter:21. WeTransfer 21. WeTransfer Subject Line: Le freak? C’est chic!”Why it works:Using one of the most popular songs of the late ’70s is a power move. This is one of the best Halloween email subject lines due to the popularity of the title. Oh, and the fact that freaks roam the streets on Halloween! Smart move, !The Newsletter:22. EmailUplers 22. EmailUplersSubject Line: Enter this castle at your own risk…Why it works:Another Halloween email subject line that’s equally haunting and straightforward at the same time. It gives off spooky ghost vibes and is enticing enough to click.This example, along with (formerly EmailMonks) eye-pleasing , is the perfect combo to win your subscribers.The Newsletter:23. Etsy 23. Etsy Subject Line: You can still be a unicorn!Why it works:This email subject line by sneakily utilizes a good old : time-sensitivity. Using the word “still” isn’t a matter of chance, as it pushes for that last-minute Halloween purchase.The Newsletter:24. Kat Von D Beauty 24. Kat Von D Beauty Subject Line: Halloween makeup inspo: Mystic Mermaid 🧜♀️”Why it works:Simple and elegant, Halloween email subject line states the content of the email itself. Need inspo for your DIY costume and your makeup? You open this email, and you’re good to go.Also, the cute mermaid emoji speaks for itself! Which is, of course, part of the below!The Newsletter:25. Vimeo 25. Vimeo Subject Line: Fall into these sweet new featuresWhy it works:In an inbox filled with Halloween puns, sometimes simple and minimal is what’s best. The words “fall” and “sweet” are more than enough to create a fantastic Halloween subject line, make this announcement email justice, and help campaign stand out in a “witchy” inbox.The Newsletter:Halloween Email Campaign TipsAs evident by the email examples above, the whole point of any email campaign – let alone a seasonal email marketing campaign – isn’t just to sell. is supposed to engage, using various techniques. As you already know, you will need to understand before your holiday email newsletter campaign.But how will you entice your subscribers and lead them one step further down your marketing funnel? Let’s see:
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