Product Differentiation - Definition. Types…
https://corporatefinanceinstitute.com/resources/management/product-differentiation/
Product differentiation in economics refers to the process of distinguishing a product or service from others, making it more attractive to a particular target market. This involves differentiating it from competitors' products as well as from a firm's own products1. It's a key strategy in business marketing, where companies identify and communicate the unique qualities of their products or services while highlighting the distinct differences between their offerings and those of their competitors2.
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