Introduction to Webometrics - Springer
https://link.springer.com/content/pdf/10.1007/978-3-031-02261-6.pdf
WEBWebometrics is concerned with measuring aspects of the web: web sites, web pages, parts of web pages, words in web pages, hyperlinks, web search engine results. The importance of the web itself as a communication medium and for hosting an increasingly wide array of documents, from journal articles to holiday brochures, needs no introduction.
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