uses and gratification theory | Uses and gratifications theory

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and	0.57	0.6	7179	72	3
gratification	0.47	1	9636	95	13
theory	0.89	0.5	2071	97	6

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uses and gratification theory palmgreen	1.4	1	7422	59
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Uses and gratifications theory - Wikipedia
wikipedia.org

https://en.wikipedia.org/wiki/Uses_and_gratifications_theory

WEBUses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. [1] [2] [3] [4] The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to satisfy given needs as well as ...

DA: 74 PA: 68 MOZ Rank: 2

What Is Uses and Gratifications Theory? Definition and Examples …
thoughtco.com

https://www.thoughtco.com/uses-and-gratifications-theory-4628333

WEBApr 19, 2019 · Uses and gratifications theory asserts that people use media to gratify specific wants and needs. Unlike many media theories that view media users as passive, uses and gratifications sees users as active agents who have control over their media consumption. Key Takeaways: Uses and Gratifications.

DA: 82 PA: 29 MOZ Rank: 19

uses and gratification theory
communicationtheory.org

https://www.communicationtheory.org/uses-and-gratification-theory/

WEB730. The Uses and Gratification theory discusses the effects of the media on people. It explains how people use the media for their own need and get satisfied when their needs are fulfilled. In other words, it can be said that the theory argues what people do with media rather than what media does to people.

DA: 82 PA: 33 MOZ Rank: 29

Uses and Gratifications Theory in Media Psychology - Verywell Mind
verywellmind.com

https://www.verywellmind.com/what-is-uses-and-gratifications-theory-in-media-psychology-5217572

WEBMar 6, 2024 · Uses and gratifications theory (UGT) proposes that people choose to consume certain kinds of media because they expect to obtain specific gratifications as a result of those selections. In contrast to other theories about media, UGT focuses on the media consumer rather than the media itself or the messages the media conveys.

DA: 97 PA: 11 MOZ Rank: 82

Uses and Gratifications - Communication - Oxford Bibliographies
oxfordbibliographies.com

https://www.oxfordbibliographies.com/abstract/document/obo-9780199756841/obo-9780199756841-0132.xml

WEBDOI: 10.1207/S15327825MCS0301_02. Summarizes uses and gratifications research and argues that uses and gratifications is a key theoretical perspective to understanding the adoption and use of new communication technologies.

DA: 62 PA: 22 MOZ Rank: 90

(PDF) Uses and Gratifications Theory in the 21st Century
researchgate.net

https://www.researchgate.net/publication/233138016_Uses_and_Gratifications_Theory_in_the_21st_Century

WEBFeb 1, 2000 · Abstract. Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article, I argue just the opposite, and any attempt to...

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Uses and Gratifications - Leung - Wiley Online Library
wiley.com

https://onlinelibrary.wiley.com/doi/pdf/10.1002/9781118541555.wbiepc053

WEBJan 4, 2016 · Louis Leung. First published: 04 January 2016. https://doi.org/10.1002/9781118541555.wbiepc053. Citations: 1. Read the full text. Tools. Share. Abstract. This article gives an overview of the origin and assumptions of uses and gratifications (U&G) theory, highlighting past and present U&G research.

DA: 6 PA: 74 MOZ Rank: 49

Uses & Gratifications Theory | Understanding Media Consumption
mediatheory.net

https://mediatheory.net/uses-and-gratifications-theory/

WEBApr 28, 2023 · The Uses and Gratifications Theory is a communication theory that was first introduced in the 1940s and 1950s. The theory is based on the idea that people actively choose and use media to fulfil individual needs and desires. Furthermore, it argues that people are not passive consumers of media.

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The Role of Theory in Uses and Gratifications Studies
sagepub.com

https://journals.sagepub.com/doi/10.1177/009365027900600102

WEBAlthough the uses and gratifications approach lacks a single general theory, it is not inherently atheoretical, and the author suggests how progress can be made in dealing with four conceptual issues facing this tradition: the nature of the "active" audience; the role of gratification orientations in mediating effects; the social origins of media needs and …

DA: 37 PA: 68 MOZ Rank: 2

Uses and Gratification Theory - Learning Theories
learning-theories.com

https://learning-theories.com/uses-and-gratification-theory.html

WEBJan 26, 2016 · Summary: Uses and gratification theory (UGT) is an audience-centered approach that focuses on what people do with media, as opposed to what media does to people. Originators and Key Contributors: Uses and gratification theory builds off of a history of communication theories and research.

DA: 93 PA: 63 MOZ Rank: 95