VISUAL - Texas Wesleyan University
https://txwes.edu/media/branding/txwes_visual_brand_guide.pdf
TXWES.EDU/BRANDWE ARE TEXAS WESLEYANMISSION & VISIONMISSIONVISIONMESSAGE PILLARSINTENTIONALLY SMALLENGAGING EDUCATORSCRITICAL THINKERSMOVERS & SHAKERSA TEXAS-SIZED REPUTATIONUNIVERSITY BRAND STANDARDSThese standards apply to all Texas Wesleyan University visual communications, including:WHO SHOULD USE THESE GUIDELINESBRAND IDENTITY USAGE POLICIESBRAND USE FOR ON-CAMPUS DEPARTMENTSBRAND APPROVALSBRAND USE FOR EXTERNAL VENDORSTRADEMARKSWORKING WITH EXTERNAL VENDORSBRAND USAGE POLICIESTHE TEXAS WESLEYAN LOGOPRIMARY LOGOLOGO VARIATIONSSHIELD ICONPRESIDENTIAL SEALSCALECLEAR SPACE & USE ON BACKGROUNDSGENERAL PRINTINGDIGITAL USEAPPAREL APPLICATIONSSIGNS AND BANNERSCORRECT EXAMPLES OF USE:INCORRECT EXAMPLES OF USE:Smaller. Smarter.PRIMARY COLOR PALETTESECONDARY COLOR PALETTEEXTERNALLY PRODUCED PIECESTAGLINESEVENTS & PROGRAMSCAMPUS ORGANIZATIONSRecognized Campus Organizations Can:Recognized Campus Organizations Cannot:TEXAS WESLEYAN ORGANIZATIONSGRAPHIC BRAND STANDARDSGRAPHIC STYLESSCHOLARSHIPUNIVERSITY LETTERHEAD PACKAGE SUITENAME BADGESContactPhone: 817-531-5812As the centerpiece of the brand identity, the logo is used on items like advertisements, internal and external publications and other media which communicate the University to the public. The Texas Wesleyan logo consists of three main elements: the shield icon, the “Texas Wesleyan” name and the identifier “University”. It should be used to identify...See more on txwes.edu As the centerpiece of the brand identity, the logo is used on items like advertisements, internal and external publications and other media which communicate the University to the public. The Texas Wesleyan logo consists of three main elements: the shield icon, the “Texas Wesleyan” name and the identifier “University”. It should be used to identify...
As the centerpiece of the brand identity, the logo is used on items like advertisements, internal and external publications and other media which communicate the University to the public. The Texas Wesleyan logo consists of three main elements: the shield icon, the “Texas Wesleyan” name and the identifier “University”. It should be used to identify...
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