Writing Leads - Purdue OWL® - Purdue University
https://owl.purdue.edu/owl/subject_specific_writing/journalism_and_journalistic_writing/writing_leads.html
WebJan 14, 2005 · Tips for Writing a Lead. The Five W’s and H: Before writing a lead, decide which aspect of the story – who, what, when, where, why, how – is most important. You should emphasize those aspects in your lead. Wait to explain less important aspects until the second or third sentence. Conflict: Good stories have conflict.
DA: 12 PA: 25 MOZ Rank: 91