8 Steps to Create a Complete Marketing Strategy in 2023 - HubSpot …
https://blog.hubspot.com/marketing/marketing-strategy
WebOct 26, 2023 · A marketing strategy covers a company’s overall approach for promoting its brand to a target audience. The process involves research, goal-setting, and positioning. A completed marketing strategy typically includes brand objectives, target audience personas, marketing channels, key performance indicators, and more. A marketing strategy will:
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