Five strategies to strengthen software pricing models | McKinsey
https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-art-of-software-pricing-unleashing-growth-with-data-driven-insights
WEBJun 2, 2023 · Explore alternative pricing models that might be better aligned to value and more scalable, such as usage-based pricing. Understand list prices in relation to willingness to pay, and adjust price points to match value perception. Invest in advanced analytics capabilities to track pricing performance and provide pricing guidance for the …
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