Sensory Marketing: Straight to the Emotions | IE Insights
https://www.ie.edu/insights/articles/sensory-marketing-straight-to-the-emotions/
WEBMay 6, 2019 · Sensory marketing leverages all five senses to influence perceptions, memories, and learning processes, with the aim of manipulating consumers’ motivations, desires, and behavior. The goal is to create a sensory experience that strengthens the connection with users through a process that involves both the rational and the …
DA: 36 PA: 55 MOZ Rank: 28