The 'What,' 'How,' & 'Why' of Revenue Performance Management …
https://blog.hubspot.com/sales/revenue-performance-management
Revenue Performance ManagementHow to Measure Revenue PerformanceConsider Giving Rpm A shot. 1. Accrue and analyze data.As I touched on earlier, RPM is a data-centric process — if you can't effectively gather and thoughtfully analyze your data, your revenue performance management efforts won't go anywhere. Gather as much data as you can — whether that be through form submissions, emai… 2. Take a close look at lead generation and lead quality.Once you have your data accrued, pay careful attention to how your leads are generated, your marketing materials' conversion rates, how your leads are being processed, and any noticeable gaps that might indicate whether any of those elements are inefficient. Revenue performance m…
1. Accrue and analyze data.As I touched on earlier, RPM is a data-centric process — if you can't effectively gather and thoughtfully analyze your data, your revenue performance management efforts won't go anywhere. Gather as much data as you can — whether that be through form submissions, emai…
2. Take a close look at lead generation and lead quality.Once you have your data accrued, pay careful attention to how your leads are generated, your marketing materials' conversion rates, how your leads are being processed, and any noticeable gaps that might indicate whether any of those elements are inefficient. Revenue performance m…
DA: 23 PA: 26 MOZ Rank: 90