WEBHow to Fight a Price War. by. Akshay R. Rao, Mark E. Bergen, and. Scott Davis. From the Magazine (March–April 2000) In the battle to capture the customer, companies use a wide range of tactics ...
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Global Supply Chains in a Post-Pandemic World - Harvard Business Review
WEBChristoph Morlinghaus. Summary. The U.S.-China trade war and the supply and demand shocks brought on by the Covid-19 crisis are forcing manufacturers everywhere to reassess their supply chains.
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How to Fight A Price War: Analyzing the Battleground
WEBSep 5, 2000 · "Price wars," write Akshay R. Rao, Mark E. Bergen and Scott Davis, "are a fact of life—whether we're talking about the fast-paced world of 'knowledge products,' the marketing of Internet appliances, or the staid, traditional business of aluminum sidings.
WEBDec 6, 2018 · Marketers can use our findings to strategize how to extend their product lines—from which products to offer to which prices to set—to motivate zero-price-loving users to pay for premium goods. Any company that uses the freemium model, including online media sites, cloud services, or digital services, can use this research to drive product ...
WEBDec 6, 2022 · Research & Ideas. Latest Isn’t Always Greatest: Why Product Updates Capture Consumers. 06 Dec 2022 | by Michael Blanding. Consumers can't pass up a product update—even if there's no improvement. Research by Leslie John, Michael Norton, and Ximena Garcia-Rada illustrates the powerful allure of change. Are we really that naïve?
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The Problem with Product Proliferation - Harvard Business Review
WEBSummary. Innovation is often seen as the engine of growth, but there is a dark side: Unmanaged innovation frequently leads to excessive business complexity — in supply chain, sales and marketing ...
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Dove’s Latest Stand in the Virtue Wars - The New York Times
WEBJuly 20, 2022. Last week, I sat down with my 10-year-old daughter to watch a short video titled “Toxic Influence” — a product of the Dove Self-Esteem Project. We watched as five sets of moms ...
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Taco Bell’s Innovation Kitchen, the Front Line in the Stunt-Food Wars
WEBApr 17, 2023 · Taco Bell’s Innovation Kitchen, the Front Line in the Stunt-Food Wars. How did the chain outdo Burger King’s Bacon Sundae, Pizza Hut’s hot-dog-stuffed crust, Cinnabon’s Pizzabon, and KFC’s...
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More Retailers Look to Manufacture Excitement With Product …
WEBJun 11, 2022 · Kasimu Harris for The New York Times. Some of his drops sell out within 45 minutes, something he watches happen live. “We have a big screen in the office with a map of the globe on it, and you ...
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The cola wars made Pepsi and Coke “the world’s best marketers”
WEBOct 1, 2020 · The cola wars made Pepsi and Coke “the world’s best marketers” Graphic detail | Daily chart. The cola wars made Pepsi and Coke “the world’s best marketers” Donald Kendall, the Pepsi boss who...