The 2023 guide to LinkedIn advertising costs + beginner tips
https://www.b12.io/resource-center/traffic-generation/the-2021-guide-to-linkedin-advertising-costs-beginner-tips.html
There are three different bidding options on LinkedIn: Pay per click (PPC): You pay a fee for every click your ad receives. Cost per impression (CPM): You pay a fee for every 1,000 impressions (or “mille,” hence the “M” in “CPM”). Every view an ad receives is an impression. Cost per send (CPS): CPS is used to charge for ads sent to LinkedIn users’ inboxes. You pay a fee for every “send.”
Pay per click (PPC): You pay a fee for every click your ad receives.
Cost per impression (CPM): You pay a fee for every 1,000 impressions (or “mille,” hence the “M” in “CPM”). Every view an ad receives is an impression.
Cost per send (CPS): CPS is used to charge for ads sent to LinkedIn users’ inboxes. You pay a fee for every “send.”
DA: 31 PA: 56 MOZ Rank: 99
