Pricing: What Is It? - The Balance Small Business
OverviewObjectives of pricingPricing strategiesPricing tacticsMethods of setting pricesTheoretical considerations in pricingApproachesPricing mistakesPricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of product.
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