Nerver - definition of nerver by The Free Dictionary
https://www.thefreedictionary.com/nerver
The variable market-orientation or MO can be defined as the organizational culture that in the most efficient and effective way creates the necessary behaviors to grant superior value, which leads to a better performance of the companies (Nerver & Slater, 1990; Kajalo & Lindblom, 2015; Kumar, Jones, Venkatesan, & Leone, 2011; Morgan, Vorhies, & Mason, 2009).
DA: 28 PA: 37 MOZ Rank: 29