Keyword Analysis & Research: lc channel jewelry tv

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What is Shop LC?

Shop LC was originally launched as The Jewelry Channel in 2007. In 2009, The Jewelry Channel was renamed as Liquidation Channel and switched over to a discount liquidation model in 2009 due to a lack of demand for luxury items in the Great Recession, and to reduce confusion with the already-existing Jewelry Television. [2]

What happened to the Jewelry Channel?

We originally launched as The Jewelry Channel (TJC) in 2007. Unfortunately, after our launch, a recession hit, and we thought we’d be closing our doors for good. Emerging as the Liquidation Channel, it reflected the belief that all remaining stock would be liquidated before shutting down for good.

What does LC stand for on Liquidation Channel?

On January 9, 2017, Liquidation Channel officially rebranded itself as Shop LC; it had already removed all uses of the Liquidation Channel branding in full throughout 2016, branding solely as "LC". The meaning of the LC abbreviation was also changed so the channel's name now stands for "Shop Low-Cost".

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