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Lacoste for Men was the first fragrance, launching in 1984. A series of fragrances for men and women have since been launched, many with a sporty theme and adorned with the crocodile logo. Lacoste offers fragrances in conjunction with Procter & Gamble. Designer Lacoste Fragrances has 61 perfumes in our fragrance base.When did Lacoste start making Cologne?
In the 1980s, the popularity of Lacoste sportswear skyrocketed, and the company decided to venture into other product lines, including Lacoste fragrances. In 1984, the first Lacoste cologne for men was introduced, simply titled Lacoste and bearing the classic alligator logo.What kind of company is Lacoste?
Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green crocodile logo.When did Bernard Lacoste take over the company?
In 1963, Bernard Lacoste took over the management of the company from his father René. At that time, around 300,000 Lacoste products were sold annually, but significant company growth was seen under Bernard’s management.