What is a keyword? • SEO for beginners • Yoast
https://yoast.com/what-is-a-keyword/
Web ResultSep 15, 2021 · A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your …
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