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Frequently Asked Questions

What is insider intelligence?

Insider Intelligence is the culmination of joining two research firms: eMarketer and Business Insider Intelligence.

What is the history of Business Insider?

The website Tech Insider originally started as a standalone technology-focused news website in 2015, but it was eventually incorporated into a section of Business Insider. In 2015, Business Insider started establishing a social media presence on Twitter and Facebook for Insider, its forthcoming general news site comparable to BuzzFeed.

What is the difference between Tech Insider and Business Insider?

Business Insider is the original publication of Insider Inc., focusing on business and financial news. The website Tech Insider originally started as a standalone technology-focused news website in 2015, but it was eventually incorporated into a section of Business Insider.

Is Business Insider owned by Axel Springer?

It is a subsidiary of Axel Springer SE. Business Insider was founded in 2007 by Henry Blodget and Kevin P. Ryan. In 2013, Jeff Bezos led an effort to raise $5 million for Business Insider Inc. through his investment company Bezos Expeditions.


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