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A key issue in a commercialization strategy is to set the direction to explore and understand the market. The commercialization strategy must focus on what satisfies the needs of the customer.What is commercialization stage?
Commercialization is the last stage (Stage nine) of new product development. Commercialization involves releasing the product through the channel of distribution so that it gets to where it can be purchased by buyers .What is commercialization in marketing?
Commercialization is the process of introducing new products or services to the general market. It takes into account production, distribution, marketing, sales, and customer support required to achieve the commercial success of the new product or service. ... As a strategy, commercialization requires a business develops a marketing plan, determines the supply of the product to the market, and anticipates barriers to success.