Search Wars: Bing Ads vs. Google Ads. Is Bing Really Worth It?
Sep 10, 2021 · Less Competition Means Cheaper CPC. Microsoft Advertising consists of fewer users and businesses, resulting in less competition. Since both use bidding to determine the cost per click rate charged, less competition means fewer bids to drive up yours. On average, Microsoft Advertising ads cost 35% less than Google ads.
DA: 40 PA: 91 MOZ Rank: 3