2.3: Agenda Setting Theory - Social Sci LibreTexts
https://socialsci.libretexts.org/Bookshelves/Communication/Journalism_and_Mass_Communication/The_American_Journalism_Handbook_-_Concepts_Issues_and_Skills_(Zamith)/02%3A_Media_Effects/2.03%3A_Agenda_Setting_Theory
WEBJan 11, 2023 · Agenda-Setting Theory. In a nutshell, agenda setting refers to the process by which mass media — including journalistic media — present certain issues (e.g., gun violence) frequently and prominently, with the result being that large segments of the public come to perceive those issues as being more important than others.
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