How does Bing Ads works?
Like AdWords, Bing ads are auction-based and rely on keywords. If you run ads on Bing, you create bids based on specific keywords. If a bid is successful, your ad appears for that keyword when users search for it. Then, since Bing ads are based on a pay per click (PPC) model, you pay your bid amount each time a visitor clicks on an ad and is brought to your site.
DA: 84 PA: 73 MOZ Rank: 96