Understanding the 4C's of the Marketing Mix | Cleverism
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An Alternate Marketing MixThe 4C’s ExplainedUsing The 4C ModelExample of Using The 4C’s in Content MarketingThe Goal of the 4C’s The Goal of the 4C’sThrough its focus on the customer, the 4C’s marketing mix is a step away from the traditional mass marketing concept. In mass marketing, the company selling a product has a tendency to view the audience as just that – a large featureless mass – with no in depth understanding of w… What Are the 4C’s?In studying the 4C’s, it makes sense to view them in comparison to the incumbent 4P’s for a more detailed view of both marketing mixes. It may be in the best interests of a marketer to consider both the consumer’s point of view and the organization’s.
The Goal of the 4C’sThrough its focus on the customer, the 4C’s marketing mix is a step away from the traditional mass marketing concept. In mass marketing, the company selling a product has a tendency to view the audience as just that – a large featureless mass – with no in depth understanding of w…
What Are the 4C’s?In studying the 4C’s, it makes sense to view them in comparison to the incumbent 4P’s for a more detailed view of both marketing mixes. It may be in the best interests of a marketer to consider both the consumer’s point of view and the organization’s.
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